the Buzz

Since 1890, the Carvalho Dias family has been growing amazing coffee in the highlands of Brazil. Enter Augusto: 5th generation Carvalho Dias and his friend Jason. Now the family's pride and joy is being imported directly to Portland and to your coffee cup. Follow the crop in Brazil, our progress as a start-up business, and share with us your passion for responsibly grown coffee.

Thursday, May 03, 2007

CBI = Farmer Brothers

Just the other other day it was announced that Farmer Brothers Coffee out of California had purchased Coffee Bean International of Portland. If those names don't pop off the page with familiarity, that's okay. They don't have much in common with us. Farmer Brothers is that coffee you've seen at truck stops and diners where you feel like somebody should be paying YOU for drinking. CBI isn't exactly in the same market as Farmers Brothers but has a huge capacity and has found success in going after institutional business and private labeling.

Supposedly Farmers Brothers will be investing heavily in the Portland plant to increase capacity. Sounds good for the local economy, but do I want to drink the coffee?

1 Comments:

Anonymous Anonymous said...

What is this world coming too? I dream of Nossa Familia in every restaurant, all over the world!!!... I feel very sorry for the people of Istanbul. When we were there, the coffee in the hotel was the old Nescafe out of the machine!!!
And then, in Costa Rica where we were touring the coffee plantation, I learned that all the number one coffee is exported (mostly for Starbucks) so the I bought in their store was not their best--I could really tell when I got home.
The BEST IS Nossa Familia!!!

June 05, 2007 4:19 PM  

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